Cash on delivery unlocks buyers who will not prepay, and it invites the problems that come with them: impulse orders, fake orders, and parcels refused at the door. For a growing D2C brand, the return-to-origin bill is often bigger than the marketing team realises.
Confirm before you ship
The fix is a quick COD confirmation call before dispatch: confirm the customer still wants it, verify the address, and set a delivery expectation. It filters out the orders that were never going to convert and fixes the addresses that would have failed.
- Lower RTO and fewer fake orders eating your margin.
- Higher first-attempt delivery, because the address is right and the customer is expecting the parcel.
- Proactive updates that cut anxious support tickets and refusals.
Part of a tighter funnel
COD confirmation pairs with cart recovery at the front and last-mile delivery recovery at the back, turning a leaky funnel into a much tighter one.
You can build an agent free, hear one live, or see the pricing before you commit to anything.