A/B testing

Test two agents on the same list

Give a campaign a second agent or team and a share of the contacts. Each contact always gets the same side, retries included. When enough calls are in, keep the one that did better.

On every plan
  • Each contact stays on one side
  • Agent A
  • Agent B
  • Keep the better one
AI agentYour teamAn example, not a real customer
Without it

Changing a script on a hunch is a gamble

Before and after is not a test

A new script in a new week meets a different list. You cannot tell which one moved the number.

A few calls prove nothing

A rate from a handful of calls can swing on one person's mood.

Stopping a test should be easy

Once you know, the better agent should take over without rebuilding a campaign.

How it works

Running a test

  1. Add a B

    In a campaign, choose Test against: another agent or team, and its share of the contacts.

  2. Contacts split

    Each contact goes to one side by a fixed rule, so retries ring with the same answerer.

  3. Read the results

    See answered, converted and cost per qualified lead for each side.

  4. End the test

    Make B the only agent, and the campaign carries on with it.

In the product

Two sides, one list

No verdict until each side has at least 30 answered calls.

  • Converted counts the outcomes you ticked Counts as a success, on both sides.
  • It splits contacts, not calls.
Test againstSample
ASample agent
Answered
Converted
BSample agent, new opening
Answered
Converted

No verdict until each side has at least 30 answered calls.

Make B the only agent
Sample data, drawn for this page. Not a real customer or a real result.
What you control

What you control

The split

The share of contacts that B takes. It starts at half.

Each side waits alone

A paused B, or one outside its calling hours, holds back only its own share. A carries on.

Who uses it

Who it helps

Whoever writes the scripts

A fair test of a new opening or a new voice.

Campaign owners

A clear point to stop, and one click to keep the better side.

Plans and charges

Which plan has it, and what it costs

PlanStarter₹999 a monthGrowth₹2,999 a monthProfessional₹7,999 a monthEnterprise₹28,000 a month
A/B testingIncludedIncludedIncludedIncluded
AI agents to testUp to 2 agentsUp to 10 agentsUp to 50 agentsUnlimited

What it costs

  • ₹3.5 to ₹8.5 a minute, by plan. Both sides are billed as ordinary calls at their own voice rates. A test has no price of its own.

Included, within the trial's calls and minutes.

See every plan and rate

Watch out for this

If the two sides use different voices, they cost different amounts per minute. Both sides ring real customers from the moment the campaign runs.

FAQ

A/B testing: questions

Can a contact be rung by both?
No. A contact is always on the same side, retries included.
How many calls do I need?
The result shows no verdict until each side has 30 answered calls. More is better, because rates from small samples swing.
Can I test teams?
Yes. Either side can be an agent or a team, on plans that include agent teams.
Does the test cost extra?
No. Each side's calls are billed as ordinary calls.
Start today

Let the calls decide.

Add a B to your next campaign.

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