Languages ਪੰਜਾਬੀ

In Punjab, even a business call is expected to be warm.

ਆਪਣੇ customers ਨਾਲ ਉਨ੍ਹਾਂ ਦੀ ਪੰਜਾਬੀ ਵਿੱਚ, ਪਿਆਰ ਨਾਲ ਗੱਲ ਕਰੋ।

For automobile, insurance, immigration and retail calls across Punjab and Chandigarh, in warm Punjabi. No ready template yet: you write the script.

Live demo

Talk to Riya, and ask for Punjabi.

Riya starts in Hinglish in your browser, with no sign-up. Say "Punjabi mein baat kijiye" and she follows you.

Punjabi + HindiMany customers use both

Many customers move between Punjabi and Hindi in one call. To let the agent follow them, turn on Multilingual mode.

Tusi, jiWarm and respectful together

Use "tusi", with "ji" after a name. Warmth is expected here, even when you are calling about money.

Your own scriptNo template yet

There is no ready-made Punjabi template, so you write the words. It is available on all four voice tiers.

Why Punjabi matters

A cold call sounds colder in Punjab

Punjabi customers tend to expect a little warmth before the business starts. A flat, efficient script can come across as rude in a way it might not elsewhere.

Warmth

Open like a person, not a form

"Sat Sri Akal ji" and a friendly question about a good time to talk go a long way. Then get to the point. Warm does not have to mean long.

Punjabi or Hindi

One call may hold both

A customer in Ludhiana or Chandigarh may answer in Hindi and then settle into Punjabi. With Multilingual mode turned on, the agent can follow them.

Automobile

Test drives and finance

Car and tractor calls fit naturally in Punjabi. Model names, finance and EMI stay in English, and the rest should feel like talking to a dealer you know.

How the agent soundsਸਤ ਸ੍ਰੀ ਅਕਾਲ ਜੀ। ਤੁਸੀਂ car ਦੀ test drive ਲਈ ਪੁੱਛਿਆ ਸੀ, ਕਿਹੜਾ ਦਿਨ ਠੀਕ ਰਹੇਗਾ?
Immigration

A family's plans are on the line

Visa and study-abroad calls often involve parents as much as the applicant. Be clear, do not overpromise, and be careful what your script says about outcomes.

Insurance

Reminders that stay friendly

A premium reminder in warm Punjabi is more likely to sound like help than pressure. Note the date the customer gives you and thank them.

How the agent soundsਕੋਈ ਗੱਲ ਨਹੀਂ ਜੀ। ਮੈਂ WhatsApp ਤੇ payment link ਭੇਜ ਦਿੰਦੀ ਹਾਂ।
Majha, Malwa, Doaba

Three regions, three sounds

Amritsar, Ludhiana and Jalandhar do not sound alike. A plain Punjabi script travels between them, but test it on your own list.

Regional coverage

Where Punjabi calls happen.

ਅੰਮ੍ਰਿਤਸਰ ਤੋਂ ਚੰਡੀਗੜ੍ਹ ਤੱਕ, ਗੱਲ ਪਿਆਰ ਨਾਲ ਹੀ ਹੁੰਦੀ ਹੈ।

Mainly spokenAlso spokenOther states

A guide, placed by rough position. Not to scale and not a map of boundaries.

Mainly spoken in

  • Punjab
  • Chandigarh

Also spoken in

  • Haryana
  • Delhi
  • Himachal Pradesh
  • Jammu and Kashmir
  • Rajasthan
  • Uttarakhand

Fits automobile, immigration, insurance and retail calls across Punjab and Chandigarh.

Use cases

Real conversations, the way they go.

How your agent can handle the calls that come up most in Punjabi. These are examples, and you set the words.

Example conversation

Lead qualification

An SUV enquiry from someone in Ludhiana who filled a form.

Customerਹਾਂ ਜੀ, ਮੈਂ form ਭਰਿਆ ਸੀ। ਗੱਡੀ ਦੀ price ਕੀ ਹੈ?
Agentਧੰਨਵਾਦ ਜੀ। Price model ਤੇ ਨਿਰਭਰ ਕਰਦੀ ਹੈ। ਤੁਸੀਂ ਕਿਹੜਾ model ਵੇਖ ਰਹੇ ਹੋ?
CustomerSUV ਚਾਹੀਦੀ ਹੈ। Finance ਹੋ ਜਾਵੇਗਾ?
Agentਹਾਂ ਜੀ, finance ਦਾ option ਹੈ। ਕੀ ਮੈਂ ਐਤਵਾਰ ਲਈ test drive ਲਿਖ ਦਿਆਂ?
Example conversation

Payment reminder

An insurance premium past its date, in Jalandhar.

Customerਹਾਂ ਜੀ, ਦੱਸੋ। ਇਸ ਮਹੀਨੇ ਥੋੜ੍ਹੀ ਤੰਗੀ ਹੈ।
Agentਕੋਈ ਗੱਲ ਨਹੀਂ ਜੀ। ਤੁਹਾਡੀ insurance premium ਦੀ date ਲੰਘ ਗਈ ਹੈ। ਤੁਸੀਂ ਕਦੋਂ ਤੱਕ ਕਰ ਸਕੋਗੇ?
Customerਕੱਲ੍ਹ payment ਕਰ ਦਿਆਂਗਾ।
Agentਠੀਕ ਹੈ ਜੀ। ਮੈਂ WhatsApp ਤੇ payment link ਭੇਜ ਦਿੰਦੀ ਹਾਂ।
Example conversation

Customer support

A visa file status question from an applicant in Amritsar.

Customerਮੇਰੀ file ਦਾ ਕੀ ਬਣਿਆ? ਕੋਈ update ਨਹੀਂ ਆਇਆ।
Agentਮਾਫ਼ ਕਰਨਾ ਜੀ, ਤੁਹਾਨੂੰ ਉਡੀਕ ਕਰਨੀ ਪਈ। ਤੁਹਾਡਾ file number ਦੱਸ ਦਿਓਗੇ?
CustomerNumber ਘਰ ਪਿਆ ਹੈ। ਮੇਰੇ ਨਾਂ ਤੇ ਵੇਖ ਲਓ।
Agentਠੀਕ ਹੈ ਜੀ, ਮੈਂ ਤੁਹਾਡੇ ਨਾਂ ਤੇ complaint ਲਿਖ ਲੈਂਦੀ ਹਾਂ। Team ਅੱਜ ਸ਼ਾਮ ਤੱਕ ਤੁਹਾਨੂੰ update ਦੇਵੇਗੀ।
Conversation nuance

Writing a Punjabi script from scratch

There is no template to adapt yet, so the first draft is yours. These points will save you a round of rework after your first test calls.

Do not translate from Hindi word for word

Punjabi that is really Hindi with changed endings sounds off to a native speaker. Have someone from your target district read it aloud.

Choose a greeting that fits your list

"Sat Sri Akal" suits most calls in Punjab. On lists in Delhi or Haryana, you may prefer another greeting, so test the first line.

Verbs show the speaker's gender

Our demo agents say "ਭੇਜ ਦਿੰਦੀ ਹਾਂ". If you choose a male voice, change the verbs in your script to match it.

Set it in your script

Use "tusi" with "ji" after a name. Warmth is expected, even on a business call. Many customers move between Punjabi and Hindi in one call, so consider Multilingual mode.

Everywhere you call

Punjabi travels with the call.

Inbound calls

A customer rings your number, and the agent picks up.

Web calls

A visitor talks from your website, with no phone needed.

Workflows

The next step runs from what was said on the call.

One agent speaking Punjabi, with the script, the next step and the hand-over in one place.

Outbound calls

The agent rings your lead, within your calling hours.

Campaigns

A whole list, with each result saved on the contact.

Your team

A person takes over and reads what has been said.

Call openings

How a call can open in Punjabi.

Openings with a sample name and company. Those marked Example were written for this page rather than taken from a ready-made agent. You can change every word.

Payment reminderExample
ਸਤ ਸ੍ਰੀ ਅਕਾਲ, ਕੀ ਮੇਰੀ ਗੱਲ Priya ਜੀ ਨਾਲ ਹੋ ਰਹੀ ਹੈ? ਇਹ Sunrise ਤੋਂ ਕਾਲ ਹੈ।

Can I speak with Priya? This call is from Sunrise.

Clinic appointmentExample
ਸਤ ਸ੍ਰੀ ਅਕਾਲ Priya ਜੀ, Sunrise ਤੋਂ ਤੁਹਾਡੀ clinic appointment ਬਾਰੇ ਕਾਲ ਹੈ। ਕੀ ਹੁਣ ਗੱਲ ਹੋ ਸਕਦੀ ਹੈ?

Priya, this is Sunrise calling about your clinic appointment. Can we talk now?

Course enquiryExample
ਸਤ ਸ੍ਰੀ ਅਕਾਲ, ਤੁਸੀਂ course ਬਾਰੇ ਪੁੱਛਿਆ ਸੀ। ਇਹ Sunrise ਤੋਂ ਕਾਲ ਹੈ, ਕੀ ਦੋ ਮਿੰਟ ਗੱਲ ਹੋ ਸਕਦੀ ਹੈ?

You asked about a course. This is Sunrise calling. Can we talk for two minutes?

Voice tiers

Where you can use Punjabi.

Pick the voice for each agent. Prices are on the pricing page.

StandardFrom StarterSpeaks Punjabi
UltraFrom GrowthSpeaks Punjabi
PremiumFrom ProfessionalSpeaks Punjabi
Ultra PremiumOn EnterpriseSpeaks Punjabi

How agents follow a customer who changes language →

FAQ

Punjabi questions, answered.

Which voice tiers speak Punjabi?
Standard, Ultra, Premium, Ultra Premium. What you can use also depends on your plan: Standard is on every plan, Ultra starts at Growth, Premium at Professional, and Ultra Premium is on Enterprise.
Are there ready-made Punjabi agents?
Not yet. You can still set any agent to Punjabi, write your own greeting, or describe the job to Build with AI.
Can the agent follow a customer who changes language?
Yes, if you turn on Multilingual mode for that agent. It then replies in the language the caller speaks. Without it, the agent stays in the language you chose.
Can we change the tone and questions of Punjabi calls?
Yes. You set the greeting, questions, level of formality, objection handling, when to hand over, and which details to capture, for each agent.
How do I check the Punjabi before customers hear it?
An agent takes test calls only until you press Go live. Call it yourself in your browser, ideally with a native speaker from your team, and adjust the script.
Does it connect to our CRM?
From the Growth plan, you can connect a CRM and your own WhatsApp or SMS account. Workflows decide what happens after each call, and you can test them first.
Can a person take over the call?
Yes. On Professional and Enterprise, the call can move to a person on the right desk with a private brief, and desks can have their own language.
Put Punjabi to work

Make your next Punjab call sound like it came from Punjab

ਅਗਲੀ call ਪੰਜਾਬੀ ਵਿੱਚ ਹੀ ਕਰੋ ਜੀ।

  • Ludhiana test drives
  • Jalandhar insurance reminders
  • Amritsar visa file updates
  • Chandigarh retail calls
  • Patiala lead follow-ups

Put AI Call Studio on your phone lines.

Book a 30-minute walkthrough, or call us right now: +91 922 222 8989