Call Scoring

Know which calls deserve a person today

After each call, Call Scoring reads the conversation against your questions and marks it High, Medium or Low. Then it shows whether your High calls really convert better, and which of them nobody has called back.

From Growth
  • High: ring today
  • Medium
  • Low
AI agentYour teamAn example, not a real customer
Without it

Every lead looks the same in a list

The keen buyer waits behind the rest

A list sorted by date gives your best lead the same place as a wrong number. Your team rings in order, and the warm one cools.

Scores nobody believes

A score is only useful if a High really sells better than a Low. Most teams never check, so nobody trusts it.

Hot leads get lost after the call

An agent has a great call and nothing happens next. Nobody sees that it needed a person.

How it works

How a call gets its score

  1. Set your rules

    Write the questions that matter to you, with their weight, or apply a ready-made template. Set the thresholds for High and Medium.

  2. A call ends

    It is read against those rules, and gets its outcome, score and summary. Very short calls get a fixed outcome and are not analysed or charged.

  3. Check that it predicts sales

    The page compares how each band converts. A band with too few calls shows no rate on purpose.

  4. Act on the High ones

    See which High leads still need a call. Ring one, add them to a campaign, or let a workflow start from the lead score.

In the product

Does a High really sell better?

Bands side by side, a coverage line, and the High leads still waiting for someone.

  • If High does not convert better than Low, change your rules, not your agents.
  • Short calls, test calls and calls made while scoring is off have no score.
  • The score is the lead's. Converted comes from the outcomes you marked Counts as a success.
Call ScoringSample

Coverage: how many calls have a score is shown first.

Does the band predict a sale?

High
Medium
Low

High leads still waiting for a call

Sample lead AAsked about a site visit
RingAdd to a campaign
Sample lead BWants the fee details
RingAdd to a campaign
Sample data, drawn for this page. Not a real customer or a real result.
What you control

The rules are yours

Questions and weights

A question where yes is bad news needs Counts against the lead switched on, or yes earns points.

Thresholds

Where High and Medium start. Changing them affects calls that end after you save.

Whose rules

A default, or an agent's or team's own. Own rules replace the default entirely.

Required questions

A required question that scores nothing holds a call at Medium, whatever the total says.

Automatic or off

Call outcome and summary is Automatic or Off in Call Settings. With Off, you can still analyse one call from its details.

Who uses it

Who it helps

Sales teams

A short list of the leads worth ringing first.

Sales managers

Evidence on whether the scoring rules work, with the sample size beside it.

Admissions and loan teams

Ready-made rules for their line of business, to edit.

Plans and charges

Which plan has it, and what it costs

PlanStarter₹999 a monthGrowth₹2,999 a monthProfessional₹7,999 a monthEnterprise₹28,000 a month
Call Scoring (post-call analysis)Not includedIncludedIncludedIncluded

What it costs

  • ₹0.53 per call analysed. Charged for each call analysed. A flat price, whatever voice the call used.
  • Calls under 15 seconds, or where the caller barely spoke, get the outcome "no response" and are not charged.

Free trial: Included, with analysis at no charge.

See every plan and rate

Watch out for this

Call outcome and summary starts on Automatic, so every answered call that qualifies is analysed and charged. Applying a template replaces your criteria and both thresholds, with no undo. Ring and Add to a campaign reach real customers and are billed.

FAQ

Call Scoring: questions

Does changing my rules re-score old calls?
No. Changes apply only to calls that end after you save.
Why does a call with a low total show Medium?
A positive outcome lifts a Low to Medium, and a required question scoring nothing holds a call at Medium. A tier is not always its band.
Can I turn this off to save money?
Yes. Set Call outcome and summary to Off in Call Settings. Calls are then not analysed by themselves, and you can still analyse one from its call details.
Can a score start something automatically?
Yes. Lead scored is a workflow trigger, so a High call can message someone or start a follow-up.
Start today

Ring the warm ones first.

Start from your industry's rules, then check them against what really sold.

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