Email templates and brand kit

Emails in your brand, checked before they go

Build an email from blocks, or write plain text. Your logo, colours, font and footer come from one brand kit, the preview shows the email the way it is sent, and a campaign checks your sending domain before anything goes out.

From Professional
  • Your logo and colours
  • Checked on a phone
  • Unsubscribe footer, locked
Your teamAn example, not a real customer
Without it

A campaign email is easy to get wrong

Every email looks different

Each person pastes a logo and picks a colour, and the next email looks like it came from another business.

It looks fine until a phone opens it

A layout that worked on a computer breaks on a phone, or turns unreadable in dark mode.

It lands in spam, or nowhere

A domain without SPF, DKIM and DMARC records is refused by the big mail services, and nobody finds out until the replies never come.

How it works

From a blank email to a campaign

  1. Set your brand once

    In Settings, Account, an admin adds your logos, colours, font, footer address and links. A readability warning shows when a colour is hard to read.

  2. Start from a starter or blank

    Ready-made starters in English and Hindi, or a blank email. Build it from blocks: heading, text, button, picture, divider, spacer, two columns and small print.

  3. Preview it

    The real email, rendered the way it is sent, on a computer and a phone, light and dark, with the plain-text version beside it. Blanks show sample values.

  4. Send yourself a test

    A test goes to your own address first. Free checks list contrast, dark mode, missing picture descriptions and size.

  5. Use it in a campaign or workflow

    Pick the template in an email campaign, as the fallback for a WhatsApp campaign, or in a workflow's Send Email step.

In the product

The email as it will arrive

Blocks on the left, the live preview in the middle, the block's settings and the checks on the right.

  • Dark mode in the preview is a simulation: each mail app darkens emails its own way.
  • Opens are an estimate. Some mail apps open every picture by themselves, and others block pictures. Clicks are firmer.
  • Bounces and spam complaints come back only where your mail connection reports them. Without that, emails stop at Submitted.
Sample due reminder · Email templateSample
SubjectYour payment is due on the 5th
Draft

Blocks

HeadingTextButtonPictureTwo columns

Preview

ComputerPhoneLightDarkPlain text

Checks before it sends

Colours readableFrom your brand kit
Pass
Picture descriptionOne picture has none
Fix
Sending domainSPF, DKIM and DMARC
Set
FooterBusiness address and unsubscribe link
Locked

Opens are an estimate. Clicks are firmer.

Sample data, drawn for this page. Not a real customer or a real result.
What you control

What you control

The footer stays

Your business address and a one-click unsubscribe link go under every email, in the template's language, and cannot be removed. Without an address in the brand kit, email campaigns do not send.

Blanks per person

A blank like {{first_name}} is filled for each person. One that stays empty skips that person instead of sending a gap.

Versions

Editing a template that a sending campaign uses saves a new version. The campaign keeps the one it started with.

Domain checks

Before an email campaign sends, the review checks your domain's SPF, DKIM and DMARC records and that your mail account signs as your domain. A large send can be held until they are set.

Bounces and complaints

An address that bounces, unsubscribes or marks an email as spam is left out of every later email. A campaign pauses itself when too many bounce or complain.

Opens and clicks

Choose for each campaign whether opens and clicks are counted. A link is tracked by its place in the email, and goes only where you pointed it.

Who uses it

Who it helps

Marketing and admissions teams

Campaign emails that look like your business every time, without a designer for each one.

Collections and service teams

Plain, clear reminders and updates, in the customer's language, with the unsubscribe handled for you.

Admins

One brand kit for every email, and a domain check before a big send.

Plans and charges

Which plan has it, and what it costs

PlanStarter₹999 a monthGrowth₹2,999 a monthProfessional₹7,999 a monthEnterprise₹28,000 a month
Designed emails and brand kitNot includedNot includedIncludedIncluded
Email campaign messagesNot includedNot includedUp to 50,000 a monthNo monthly limit
AI help in campaignsNot includedIncludedIncludedIncluded

What it costs

  • Templates, previews, the brand kit and the free checks cost nothing.
  • Emails go out through your own connected mail account, which bills you on its own plan, tests included.
  • ₹0.18 per use, free on some plans. AI writing, on demand: write or improve an email, suggest subject lines, or check spam words and tone. Charged only when someone presses it and the AI answers, and nothing changes until you choose it.
  • ₹0.07 per language, free on some plans. AI translation of a template into another language, blanks and links kept.
  • ₹0.04 per picture, free on some plans. An AI description for a picture.

Designed emails, the brand kit and email campaigns are on the free trial, with a small monthly allowance. You still need your own connected mail account.

See every plan and rate

Watch out for this

A test email is a real email, billed by your mail provider. A campaign sends real emails to real customers: an email already sent cannot be recalled. Fix your domain's records before a big send, or it can be held or land in spam.

What stays your job

Your mail account, your sending domain and its SPF, DKIM and DMARC records, your business address in the footer, and consent to email the people on your list stay with you.

FAQ

Email templates and brand kit: questions

Does someone have to approve my email templates?
No. Email templates are yours. There is no approval, no 24-hour window and no DLT for email. Each email goes from an address on your own domain.
Can I send plain text without the builder?
Yes. A plain-text email campaign needs only the email channel on your plan. Blocks, pictures and the brand kit need designed emails.
Can I remove the unsubscribe link?
No. Your business address and a one-click unsubscribe link are added under every campaign and workflow email. An unsubscribe takes effect at once.
How accurate are opens?
Not very. An open is counted when the email's pictures load. Some mail apps load them by themselves and others block them, so opens are an estimate. Clicks are firmer, though mail security scanners open links too.
What does the AI cost?
Each AI tool shows its price on the button. It runs only when someone presses it, is charged only when the AI answers, and nothing goes into the email until you choose it.
Will my email look the same everywhere?
The layout is built to hold on computers and phones, with a version for older desktop mail apps. Dark mode differs by mail app, so the preview's dark view is a simulation. Send a test and open it where your customers read mail.
Start today

Send emails that look like you.

Set your brand once, build from a starter, and send yourself a test.

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