WhatsApp, SMS and email campaigns

Message your list, then call the people it missed

Pick who gets it from your contacts, a call campaign's results or a file. Choose an approved WhatsApp template, a registered SMS or one of your email templates, and launch now or at a set time. Every message is followed to delivered, read or replied (opened or clicked, for email), and Re-churn reaches the rest on another channel.

From Growth
  • Approved template
  • A reply comes back
  • SMS where WhatsApp failed
Your teamAn example, not a real customer
Without it

A broadcast from one phone leaves no trail

Nobody knows who got it

A message sent from someone's phone has no record of who received it, who replied or who said stop.

Calls and messages never meet

The people a message did not reach never get a call, and the people a call missed never get a message.

A stop gets forgotten

Someone asked you to stop on WhatsApp, and the next offer reached them anyway.

How it works

From a list to replies

  1. Choose who gets it

    Filter your contacts, take a call campaign's results, or upload a file. People on your Do-Not-Call list, who withdrew consent or turned off offers are left out and counted by reason.

  2. Pick the message

    An approved WhatsApp template from your connection, or an SMS template you registered on DLT, or one of your email templates, sent from an address on your own domain. Each blank is filled from a contact field or a column of your file.

  3. Check it first

    The review shows who is left out and why, the channel's estimated charge, and how much of this month's allowance is left. For email it also checks your sending domain and your footer address. Send a test to your own number or address.

  4. Launch or schedule

    Messages go out at a steady pace and never in the night-time quiet hours. A campaign above your approval limit waits for someone else to approve it.

  5. Follow it through

    Delivered, read, replied and failed, per person, and for email opened, clicked and bounced. Replies land in the WhatsApp inbox naming the campaign, and Re-churn starts a call or message round for the rest.

In the product

Every message, followed to the end

How far it has got, what happened to each message, and who was left out and why.

  • Delivered and Read come only from connections that report them. Through others a message stops at Submitted.
  • Read needs a direct WhatsApp connection and a person who shares read receipts. SMS has no read receipts.
  • Unknown means the provider never answered. The message may have arrived, so it is never sent again by itself.
  • Email opens are an estimate: some mail apps open every picture by themselves and others block them. Clicks are firmer.
Sample payment reminder · WhatsAppSample
SendingFallback to SMS on
Running
Sent

What happened to each message

Delivered
Read
Replied
RepliesIn the WhatsApp inbox, naming this campaign
Inbox
Not deliveredSent an SMS instead
Fell back

Left out, never sent or charged

Do-Not-CallTurned off offersNo number

Re-churn: make a call round for the people who read it and did not reply.

Sample data, drawn for this page. Not a real customer or a real result.
What you control

What you set

Fallback to SMS

When a WhatsApp message is not delivered, or the person is not on WhatsApp, send an SMS instead, or an email where your plan has email campaigns. One fallback per person.

When it may send

Never in the quiet hours. A promotional SMS only inside its own window. You can narrow a campaign's hours further, or slow it down.

Offer limits

One person gets only so many offers a week, across channels. Someone who turned off offers on WhatsApp gets none.

Approval

Above a size you set, a campaign waits for approval. Nobody who created, edited or submitted it may approve it.

Automatic pauses

A campaign pauses itself when too many messages fail or people opt out, when WhatsApp pauses the template, when too many emails bounce or are marked as spam, or when the connection stops working, and says why.

Where replies go

A reply can go to the contact's owner or to a desk, when nobody has the chat yet.

Email opens and clicks

Choose for each email campaign whether opens and clicks are counted. Replies to an email go to the Reply-to address you set.

Who uses it

Who it helps

Collections teams

Due reminders by WhatsApp, SMS or email, then a call round for the people who did not read or reply.

Admissions and sales teams

Follow-ups to a list of enquiries, with the replies in one shared inbox.

Compliance and operations

Opt-outs, quiet hours and approval enforced by the system, and a report of every message.

Plans and charges

Which plan has it, and what it costs

PlanStarter₹999 a monthGrowth₹2,999 a monthProfessional₹7,999 a monthEnterprise₹28,000 a month
WhatsApp campaign messagesNot includedUp to 10,000 a monthUp to 50,000 a monthNo monthly limit
SMS campaign messagesNot includedUp to 10,000 a monthUp to 50,000 a monthNo monthly limit
Fallback to SMSNot includedIncludedIncludedIncluded
Email campaign messagesNot includedNot includedUp to 50,000 a monthNo monthly limit
Designed emails and brand kitNot includedNot includedIncludedIncluded

What it costs

  • WhatsApp charges each delivered message and your SMS provider each part, to your own accounts. The review step estimates them; they never come out of your wallet.
  • Email goes out through your own connected mail account, which bills you on its own plan. Add your rate per 1,000 emails to the connection and the review estimates it too.
  • No charge on any plan today. Our fee for each message a campaign sends, from your wallet, when your plan has one.
  • Nothing is charged over the monthly allowance. A launch bigger than what is left is refused with the numbers: send to as many as are left, or upgrade.

WhatsApp, SMS and email campaigns are on the free trial, with a small monthly allowance on each channel. You still need your own connected account.

See every plan and rate

Watch out for this

Launch sends real messages to real customers, and each one is charged by WhatsApp, your SMS provider or your mail provider to your own account. Cancel stops what has not gone yet; a message already sent is not recalled. Send a test to your own number or address first.

What stays your job

Consent to message people, your WhatsApp Business account and its approved templates, your DLT registration (sender headers and templates), and your mail account with your domain's SPF, DKIM and DMARC records stay with you. The product leaves out your Do-Not-Call list, withdrawn consent, opt-outs and unsubscribed or bounced addresses. It does not check a national registry.

FAQ

WhatsApp, SMS and email campaigns: questions

Who pays for the messages?
WhatsApp bills each delivered message, and your SMS provider each part, to your own accounts. The review step estimates both before you launch. Our own fee per message, where your plan has one, is shown there too.
Do I need DLT registration for SMS?
Yes, in India. Register your sender header and templates on DLT, then add each registered template here. An SMS that does not match its registered template exactly can be rejected by the operator.
Can I send to people who opted out?
No. Your Do-Not-Call list, withdrawn consent and people who turned off offers on WhatsApp are left out at launch, and checked again just before each message. A customer who replies STOP on WhatsApp goes on your Do-Not-Call list.
What happens when WhatsApp fails?
With fallback on, a person whose WhatsApp message was not delivered, or who is not on WhatsApp, gets an SMS instead, once. Where your plan has email campaigns, the fallback can be an email instead of an SMS.
Can I see who read it?
Only through a direct WhatsApp connection, and only from people who share read receipts. SMS has no read receipts. Delivered depends on whether your connection reports it. For email, Opened is an estimate and Clicked means a link was opened.
Why are some messages still waiting?
WhatsApp limits how many new people one number may start a chat with each day. The rest wait, and go as the limit allows.
Does email need approval or DLT?
No. Your email templates are yours, nobody approves them, and email has no 24-hour window and no DLT. Each email goes from an address on your own domain and always carries your business address and a one-click unsubscribe link.
What happens to bounces and spam complaints?
An address that bounces, unsubscribes or marks an email as spam is left out of every later email campaign and workflow email. Bounces and complaints come back only where your mail connection reports them; without that, emails stop at Submitted.
Start today

Message the list, then call who it missed.

A new campaign is a draft. Nothing is sent until you launch it.

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